It is crucial to improve product sales for any company looking to thrive and succeed in today’s competitive business landscape. By enhancing your eCommerce brand marketing, you can increase your chances of attracting more customers. Having a new product to launch or an existing one to promote, finding effective strategies to improve product sales is essential. In this guide, we will explore two proven methods that can help you achieve this objective.
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How to join the top 1% of brands with keywords?
Effective keyword research is a cornerstone of search engine optimization. It directly impacts product sales and web traffic by enabling brands to align with audience intent. Check out these practices you should implement right to excel in keyword research and join the top 1% of brands.
- Cross-match keywords with intent: Prioritize understanding user intent, either motivation or purpose behind those keywords instead of solely focusing on individual keywords. By aligning your keywords with user intent, you can create content that precisely addresses the needs and desires of your target audience. This alignment enhances the relevance of your website or product offerings, ultimately driving higher conversion rates, product sales, and revenue.
Four keyword intent composition/Source: Wordstream
- Categorize Keywords based on Intent Buckets: This is a way to organize them based on their intent, representing different stages of the customer journey or various user needs. These intent buckets can include informational queries, transactional keywords, or navigational searches. By targeting keywords within each intent bucket, you can ensure that your content aligns with the specific needs and desires of users at different stages, ultimately improving product sales.
How to utilize SEO keywords to boost website traffic?
1. Select a Focus Keyword
Start by choosing a primary focus keyword representing your business tips’ main theme or topic. This keyword should accurately reflect what users are searching for and the specific aspect of the business you want to provide tips on. For instance, establishing a focus keyword “Fashion shoes” is a wise selection for a store selling shoes for the young generation whose ages are from 18 to 30.
2. Utilize Tools for Sub-keywords
Leverage keyword analysis tools to identify relevant sub-keywords associated with your focus keyword, allowing you to deliver valuable, targeted content that meets the specific needs of your audience, leading to increased traffic, engagement, and conversions. These are among the recommended tools that help to define the right sub-keywords: Google Keyword Planner, SEMrush, Moz keyword planner, Ahrefs, Yoast, and Ubersuggest. With the focus keyword “Fashion shoes’’ above, sub-keywords could be deduced as “boots,” “sandals,” “sneakers,” “wedding shoes,” and “designed shoes”.
3. Develop Intent Hubs
Develop intent hubs centered around user goals to provide comprehensive and value-driven content. For example, a hub for “Shoe Care” could include topics such as “Top Shoe Care Products” or “Maintenance Tips for Sneakers.” These hubs not only enhance search engine optimization but also foster user satisfaction, driving both web traffic and product sales.
4. Group Keywords with Intent Queries
Group keywords can improve product sales by aligning with specific user intents or queries to establish your authority and expertise in those areas. Owning these queries can create in-depth, high-quality content that thoroughly addresses the user’s intent and increases your visibility in search results. Following that, typical keywords with Intent Query: “Best running shoe for beginner” can be “running shoe for beginner”, “Beginner-friendly running shoes”, or “Top-rated running shoes for new runners”.
Free tool list to research keyword / Source: SEO Frank
By adopting keyword optimization, you can align your business strategy with Google’s understanding of user intents. This improves your visibility in search results. It also provides users with valuable and targeted eCommerce tips. These tips cater to specific needs and can significantly boost product sales. To stay ahead of competitors, understand your audience’s queries and rank for your target keywords. Focus on topics and top-level labels. With dedication and perseverance, you will see improvements in product sales. This will help propel your business to new heights.
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