Bringing more traffic to your Shopify store is important, but not all traffic leads to higher sales. A lot of times, it’s more about getting the right customers than the quantity. The goal is to bring in traffic that converts. There are various different types of Shopify tips and apps you need to help increase traffic in your business. Each strategy should help grow your business. Once you know what your business needs, the next step is to decide whether to focus on organic growth, paid advertising, or a combination of both and whether it actually works. This guide will help you. 

Understanding organic traffic in Shopify

The best brands don’t just rely on ads to bring in customers. They create a strong digital presence that people naturally find their way to. That’s why understanding how Shopify traffic works is important! What search terms are bringing people to my store?

• How do visitors interact with my site (what pages are they viewing, how long are they staying)?
• How well is my Shopify store performing in search rankings?

Understanding your audience will help you create a strong traffic strategy. There are a few key factors that will influence your store’s traffic.

Tip #1: Leveraging referral programs

Referral programs are one of the most powerful Shopify tips for driving targeted traffic. It’s about driving the right kind of traffic. That’s why referral programs are important. Understanding how the referral process works helps you drive more customers to your site. Successful referral programs are typically measured by two key metrics: referral traffic and completed referrals. 

When PayPal first started, they had problems acquiring new customers organically. Advertisement and BD are both too expensive, so they came up with a new strategy: A referral program. New customers will receive $10,  while their existing customers will receive $10 for referrals. Of course, the results were clear: their growth went exponential, and PayPal paid $20 for each new customer.  

In line with the optimal functions, apps like Akohub can be incredibly helpful when it comes to managing and optimizing referral programs. These tools are designed to streamline the entire process, from creating referral links to tracking and rewarding referrals.

Tip #2: Maximizing SEO Strategies

One of the most effective Shopify tips for long-term growth is search engine optimization. SEO is about ensuring long-term, sustainable growth and an investment in your store’s visibility, yet unlike paid ads or fleeting promotions like Black Friday and Cyber Monday, it doesn’t fade after the season ends.

The issue with focusing solely on short-term gains is that you risk missing the point: loyalty. Without SEO, you’re just relying on flash sales and temporary boosts. After the sales are over, do you still have the customer relationships to sustain growth? There are many things you can do to build your SEO: 

• Backlinks 
• Writing a Shopify blog
• Long-tail keywords

And many more. Specialized services like Wgentech specialize in search engine optimization, optimizing on-page elements, and improving rankings for Shopify e-commerce solutions stores.

Tip #3: Collaborating with influencers

Customer acquisition through traditional marketing? Let’s be honest—it’s a costly game. Brands pour hefty budgets into ads, yet the returns aren’t always promising. That’s why many merchants are shifting gears, leveraging influencer collaborations to drive awareness, engagement, and ultimately, revenue.

From product reviews and affiliate partnerships to long-term brand ambassadorships, influencer marketing isn’t a one-size-fits-all approach. The key is finding the right mix that aligns with your goals and target audience.

One of the most impactful (and cost-effective) strategies? User-Generated Content (UGC). When influencers or real customers showcase your product in authentic, everyday moments, it builds trust, credibility, and social proof—elements that traditional ads often struggle to achieve.

At first glance, sending out free products in exchange for reviews or content might seem like a financial risk. But in reality, influencer collaborations can save you money and supercharge your revenue. And we’ve got the numbers to back it up:

– Over 70% of marketers say influencer marketing is one of the most effective ways to boost brand awareness.
–  For every $1 spent, brands typically see a $5.20 return in sales.
– Customers who engage with influencer content make repeat purchases 23% faster.

 Platforms like Tagshop make it easy for Shopify e-commerce solutions businesses to showcase user-generated content and drive conversions.

Tip #4: Utilizing Instagram DM automation to boost engagement

Effective social media marketing relies on meaningful interactions, and even the smallest engagements can have a significant impact. When implemented correctly, Instagram DM automation can streamline communication, improve customer experience, and drive conversions.

Automated direct messages enable brands to deliver instant, personalized responses, ensuring that followers receive timely and relevant interactions. Customers appreciate quick replies and a seamless experience, recognizing the effort to provide exceptional service with minimal friction. These automated touchpoints not only enhance customer satisfaction but also help maintain engagement, increasing the likelihood of conversions.

Additionally, Shopify e-commerce solutions like Akohub enable businesses to optimize this strategy further by sending shoppable DMs—guiding followers directly to checkout at the precise moment of interest. These Shopify tips ensure potential customers stay engaged, increasing conversion rates.

Tip #5: Implementing effective email marketing

Email marketing remains a top Shopify tips strategy for personalized engagement. Platforms like Klaviyo enable segmentation based on customer behavior, sending highly targeted emails that boost conversions. Integrated with Akohub, these campaigns reward loyal customers and enhance retention for Shopify e-commerce solutions brands.

Email marketing platforms like Klaviyo allow brands to go beyond one-size-fits-all messaging by leveraging data-driven segmentation. This means sending hyper-personalized emails based on browsing history, past purchases, and engagement patterns. As Klaviyo is integrated with Akohub, you can segment your audiences and send them rewards through email marketing. 

Email marketing remains one of the most effective ways to engage customers, delivering messages directly to their inboxes for high visibility and impact. However, to maximize their potential, brands need to move beyond generic messaging and adopt a data-driven approach.

With email marketing platforms like Klaviyo, businesses can leverage advanced segmentation to send hyper-personalized emails based on browsing history, past purchases, and engagement patterns. This ensures that each message is relevant, increasing customer engagement and conversion rates.

Ultimately, the goal of a Shopify store isn’t just about attracting more visitors—it’s about bringing in the right customers who are most likely to convert. From Search engine optimization and referral marketing to Instagram DM automation, influencer collaborations, and email marketing, leveraging a combination of these strategies can help merchants drive high-quality traffic and maximize conversions. By focusing on targeted marketing efforts, Shopify merchants can build stronger customer relationships, increase retention, and create a more sustainable path to growth.