Magento features make it a top priority for organizations and individuals aiming to establish a long-term professional eCommerce site. According to internal statistics from LitExtension, Magento emerged as one of the most migrated-to platforms in 2020, with only a minority of shop owners considering alternative carts.
Many fortune 500 companies, including Samsung, Nike, Canon, and Ford, have chosen Magento as their premier e-commerce platform. Its robust capabilities, extensive variety, and remarkable flexibility solidify its position as a reliable choice for building professional websites. These factors consistently validate why Magento is the platform of choice for countless organizations.
A. What is Magento?
Magento is a PHP-based platform launched on March 31, 2008, by Varien and built on the Zend Framework. This innovative platform allows complete control over the appearance, functionality, and content of online stores without compromising the customer experience. With its Magento features, merchants can access marketing, SEO, and catalog-management tools essential for building a competitive e-commerce presence.
Whether managing a small shop or a large enterprise, Magento’s offerings include Magento Open Source and the feature-rich Magento Adobe. Its adaptability ensures scalability, making it ideal for businesses that anticipate growth.
B. Why Magento features fit your e-commerce business?
Magento provides unmatched flexibility for users and developers to modify and extend its source code. This customization ensures businesses tailor their stores to unique needs by leveraging core Magento features or adding extensions. Non-technical users also benefit from this adaptability by using extensions to enhance their store’s capabilities.
Compared to Shopify, Magento’s Community Edition is entirely free, while Shopify requires a subscription for similar features. Additionally, Magento’s independence from platforms like WooCommerce gives it an edge, offering enhanced autonomy and customizability.
1. Highly customizable platform
Magento enables developers and users to easily edit, alter, and extend the source code to optimize default features or add more functionalities. And if you are not tech-savvy, there’s no need to worry. The platform is fully adaptable, so you can install extensions to enhance the consumer experience and meet your specific requirements without interfering with the source code.
In comparison to Shopify, Magento Community Edition is completely free to download and configure, but Shopify charges a monthly subscription for other editions. In contrast to Woocommerce, a WordPress plugin restricting shop owners’ ability to do more and may need further extensions, Magento is an entirely autonomous platform.
Did you know the term “Magento” outpaces “e-commerce” in search volume on Google? This speaks volumes about the popularity of Magento features, which include tools for inventory management, marketing, and streamlined checkout processes. Its comprehensive functionality allows businesses to manage every aspect of their online stores effectively.
2. High security
Security should be your first concern if you’re about to pick an e-commerce platform to build your e-commerce store. When it comes to Magento, safety is always ensured at the top level, which means that your websites will remain completely secure the whole time. So, what makes Magento the best secure e-commerce platform?
Specifically, Magento provides a security center to give users up-to-date information on security, security updates, security patches, best practices, and immediate assistance during a security breach. Additionally, Magento provides users with necessary security components such as Payment Card Industry Data Security Standard (PCI) compliance or a Secure Sockets Layer (SSL) certificate.
In addition, Magento is less susceptible to hacking than other systems such as WordPress or Woocommerce. WordPress is the most attacked platform with several vulnerabilities, while Magento has fewer possibilities of being hacked. Justifiably, Magento comes with various built-in functionalities, which reduce the need to install other extensions and comprehensively protect your websites from internet assaults and hackers.
3. High performance
According to a study conducted by Aheadworks on e-commerce platforms comparative speed testing, Magento and Shopify are the two best e-commerce platforms. They have the most optimal performance, and the quickest mobile sites are created on Magento and Prestashop.
Magento has made it a goal to create the world’s quickest e-commerce stores, and it is also well-known for its ability to provide a fast-loading web page. Fast page loading combined with efficient query processing results in a website that performs better than before, encourages users to explore items on the web page, reduces page abandonment, and increases the conversion rate.
It is undoubtedly apparent that slow-loading websites “sink” quickly. In many circumstances, the loss caused by a sluggish loading website might result in unforeseen consequences. With the Magento platform, you may be astounded by its high performance, its capacity to be customized, and the trust it brings. Magento’s open-source nature allows shop owners to customize the site’s performance in various ways, from modifying the source code to using third-party tools.
4. Mobile responsiveness
In today’s mobile-driven era, Magento’s HTML5 framework ensures your online store delivers a responsive experience across all devices. Whether on a smartphone, tablet, or desktop, Magento-powered websites provide seamless navigation and purchasing capabilities. Its mobile-friendly website development solutions further solidify its position as a leader in the e-commerce industry.
5. SEO friendly features
According to research that evaluates and rates SEO capabilities across e-commerce platforms, Magento outperforms the competition with the highest ratings and ranks #1. Shopify and Woocommerce are also in the second and third positions, respectively.
Magento’s SEO capabilities help businesses rank higher in search engine results. Its features include XML and HTML sitemaps, metadata customization, and URL rewrites. Moreover, its analytics tools enable merchants to monitor performance, further highlighting the platform’s impressive Magento features for e-commerce success.
6. Diverse extensions
While Magento enables customers to customize the source code to meet specific business needs, Magento extensions demonstrate the necessary components of a complete and ideal website. Store owners may add whatever Magento module they like on their websites, as long as the extensions help them and their businesses.
Magento Marketplace, or Magento’s official shop, hosts many Magento extensions produced by vendors and Magento’s partners. These extensions apply to many aspects of your business, from marketing through checkout, inventory management, and order administration.
7. Third-party tools
Apart from extensions designed by Magento’s specifications, third-party integration tools are frequently installed by online store owners to ensure a more effective website. Magento has developed the most fantastic system for quickly integrating many third-party tools into the website, such as built-in Google tools (Google Analytics or Google Checkout), and payment methods (Paypal, Braintree), allowing businesses to harness diverse website development solutions for optimal results. You can configure some third-party applications directly from the website’s backend, and Magento even offers step-by-step instructions for settings. You only need to identify the most appropriate devices and immediately “insert” them into your virtual shop!
C. Wrapping up
If you’re seeking an online store optimized to work with many products, a high volume of traffic, and a considerable number of sales, Magento is among the excellent choices. It is particularly suitable for mid-sized and large enterprises with an established model, the resources to support it, and the time to shape and sculpt Magento to meet your needs. And now, you can contact our dedicated, resourceful, and skilled team, who will help you build an appealing and secure e-commerce store. Share your needs with us, and we will provide you with the optimal solution for your business.
