Many businesses are harnessing the power of Shopify email marketing to fuel growth, yet some are hitting roadblocks along the way. From struggling with email list segmentation and managing personalized campaigns to dealing with slow automation and poor deliverability, these challenges can quickly derail your efforts. If you’re facing these obstacles, you’re not alone! Skip the frustration and streamline your process by choosing one of the following automated tools to take your e-commerce email marketing to the next level!
A. Shopify email marketing: What’s hot and What’s not?
Shopify Email is a great choice for merchants yet requiring advanced automation or extensive design flexibility may need supplementary tools.
1. Pros
1. Effortless setup
Shopify Email integrates seamlessly into the Marketing section of the Shopify Admin. This eliminates additional steps often required by platforms like Mailchimp, Klaviyo, or Omnisend. You can manage, send, and analyze campaigns directly within the Shopify dashboard, ensuring faster access to campaign analytics and tools.
2. Pre-designed email templates
Shopify Email delivers ready-made templates tailored to your store’s design, allowing you to create promotional emails, newsletters, and product highlights effortlessly. For those seeking creative freedom, a blank template is also available.
2. Cons
1. Limited templates
The app currently provides eight templates and one blank canvas, which may not suffice for diverse branding needs. Good news, Shopify plans to expand its template library and email marketing features over time.
2. Technical glitches
Merchants might face reported issues, such as inconsistent email delivery times and occasional app blocking.
3. Content management shortages
Unlike CMS platforms like WordPress, Shopify lacks advanced built-in content editing tools, making it difficult to create visually rich pages or manage large volumes of content without third-party apps or custom coding. Customizing layouts or adding advanced elements to blog posts, pages, and product descriptions makes businesses also feel restricted.
B. Unlocking the secrets to choosing the right email marketing tool
Not all email marketing services deliver the same results. While many platforms share similar core features, their specialized capabilities and integration options set them apart.
Key features to look for:
– Customizable templates for different email types
– Segmentation capabilities for targeting specific customer groups
– Integrated opt-in forms
– Comprehensive campaign analytics for performance tracking
– High email deliverability rates
– Intuitive interfaces that simplify operations for your team
– Scalable and affordable pricing models
Each tool interprets and implements these features uniquely. If your business requires advanced or niche functionalities beyond what’s outlined, explore the following list of email marketing software to discover the ideal fit.
C. Sell more, stress less: Top five powerful email marketing services in 2025
The email marketing challenge isn’t just in sending emails—it’s in selecting a tool that perfectly aligns with your store’s unique goals. This list ranks the top five Shopify email marketing tools based on essential criteria like automation, segmentation, design flexibility, and scalability.
1. Klaviyo
Klaviyo – top-curated partner – is a dedicated Shopify email marketing tool designed with e-commerce businesses in mind. According to the brand, Shopify stores generate $85 for every dollar spent on Klaviyo, making it a potentially high-return investment. Hence, its popularity is driven by powerful email segmentation, built-in CRM, and automation workflows that are both robust and easy to implement.
USP: Robust customer segmentation and advanced analytics
Klaviyo integrates deeply with Shopify, empowering merchants to leverage real-time customer data. Its predictive analytics highlight trends like purchase timelines, allowing for hyper-personalized campaigns. E-commerce merchants report a 7% increase in add-to-cart rates with Klaviyo.
Pricing
- Free: Up to 250 subscribers and 500 emails/month
- $30/month: Up to 1,000 subscribers (unlimited emails)
- $100/month: Up to 5,000 subscribers
- $150/month: Up to 10,000 subscribers
2. Constant Contact
With an extensive feature set that accommodates both beginners and experts, Constant Contact is an exceptional tool for e-commerce email marketing. It gives organizations an effective approach to maximize their marketing strategy by fusing robust consumer engagement features with simple email generation.
Key Features
– Advanced Marketing Automation: Streamline customer engagement with workflows for welcome emails, re-engagement campaigns, and milestone celebrations, offering greater customization flexibility
– Versatile Email Builder: Provide professionally designed templates tailored for diverse e-commerce scenarios, ensuring polished and impactful email communication
– Comprehensive Segmentation Tools: Allow precise audience targeting based on customer activity, purchase behavior, and demographic data, enabling personalized email campaigns
– Robust Analytics and Reporting: Offer detailed insights into email performance, enabling data-driven decisions to optimize campaigns
Social Media Integration: Enhance multi-channel marketing efforts by integrating seamlessly with social media platforms for posts, surveys, and ads
– Event Planning Features: Include tools for creating and managing events, making it ideal for businesses that host webinars, sales events, or product launches
– Flexible Trial and Guarantee: Provide a 14-day free trial and a 30-day refund policy, ensuring a risk-free exploration of its features
3. Mailchimp
Mailchimp offers a user-friendly drag-and-drop editor and includes landing page creation, SMS marketing, and transactional email options.
USP: User-friendly platform with a focus on simplicity
Pricing:
- Free: Up to 500 subscribers and 1,000 emails/month
- $13/month: Paid plans start from 1001 emails
4. Omnisend
USP: Gamified signup forms and multi-channel marketing
Omnisend’s standout feature is its engaging gamification tools, like spin-to-win forms, which boost lead generation. Paired with Shopify integration and campaign analytics, it’s a go-to for stores seeking innovative customer interactions, making it a top pick for e-commerce email marketing.
Pricing:
- Free: Up to 500 emails/month and 250 contacts
- $16/month: Up to 500 contacts and 6,000 emails
- $81/month: Up to 5,000 contacts and 60,000 emails
Key Features:
- Shopify integration: Create signup forms that sync seamlessly with your store
- Gamification tools: Scratch cards, gift boxes, and spin-to-win forms to boost engagement
- Campaign analytics: Optimize strategies by tracking customer interactions
- Automated Review Requests: Strengthen your store’s credibility by collecting and displaying reviews, either within email campaigns or on your Shopify storefront
5. ActiveCampaign
ActiveCampaign goes beyond email marketing with dynamic segmentation and powerful CRM tools. Features like embedded forms and Shopify-specific tools simplify lead generation and increase conversions.
USP: Advanced CRM capabilities for tailored customer journeys
ActiveCampaign brings advanced automation to Shopify email marketing, backed by its seamless Deep Data Integration with the system. This tool combines powerful CRM capabilities with dynamic segmentation for a tailored customer experience.
Pricing:
- $19/month: 1,000 contacts
- $49/month: 2,500 contacts
- $99/month: 5,000 contacts
- $759/month: 50,000 contacts (Plus plan)
Key Features:
- Advanced CRM integration: Access contact profiles with purchase history, abandoned cart data, and total spending
- Workflow automation: Build abandoned cart reminders, upsell campaigns, and review requests with ease
- Shopify-specific tools: Add products directly to email templates or landing pages with drag-and-drop functionality
- Embedded forms: Simplify lead generation and furnish discounts for conversions
6. Drip – Easy-to-use marketing automation
Trusted by over 30,000 e-commerce brands worldwide, Drip is an advanced e-commerce email marketing tool designed to elevate efficiency by integrating email and SMS campaigns.
With nearly 90% five-star reviews on the Shopify App Store, Drip has earned widespread praise for its user-friendly tools, exceptional support, and ability to transform email strategies. Here’s what satisfied customers have to say about their experience:
“We are relatively new to Drip, and have been really pleased with our decision to move across – the people and the support have been top class, also we have been on a number of training sessions as part of our start-up phase which has increased both our knowledge and the effectiveness of our email strategy. We are already seeing the positive results in our email metrics.” I would highly recommend Drip to those of you who are sending out regular emails with no real plan or breakthrough strategy – the people at Drip will guide you along to a new journey of success.” – Tech Express (South Africa)
“We went from sending all emails on Hubspot -> using drip which saves us a few thousand dollars each month. Drip is easy to use, the aesthetics and function of the platform are great, and their support chat is so helpful. They’re available almost instantly during their work hours. It’s been a lean yet powerful email marketing tool for us as a growing start-up! Can’t recommend enough.” – Whealth (United States)
“Drip is the best email marketing software we have ever used, it’s the perfect cross between MailChimp (the visuals and ease of use) and Hubspot (the CRM and advanced capacities). Visually it’s a treat to work with and the team is constantly coming out with updates and improvements, never stagnant. Highly recommend.” – Franc ( Canada)
Pricing:
- Starts at $19 per month
- 14-day free trial available
7. Seguno: Email Marketing
Segundo allows merchants to manage their campaigns directly from the Shopify dashboard. This marketing tool stands out for a 4.8-star rating from 772 reviews, such as “The interface is incredibly straightforward, even for beginners,” while another remarked, “Integration was a breeze, and I had my campaigns running in minutes.”
USP: Intuitive tools directly in the Shopify dashboard
Using Shopify’s intuitive interface, merchants seamlessly set up automated workflows for welcome emails, discount follow-ups, and purchase confirmations. Moreover, dynamic product recommendations further enhance personalization, fostering better audience engagement and minimizing cart abandonment—all without the hassle of complex configurations or relying on external email marketing services.
Pricing:
- Free plan: Up to 250 subscribers
- $10/month: Up to 1,000 subscribers (unlimited emails)
- Includes a 10-day free trial
D. Choose the right email marketing tool: Start-uppers vs. Larger Businesses
Selecting the right email marketing tool depends on your business size and goals. Whether you’re a startup seeking simplicity or an established brand requiring advanced automation, there’s a tailored solution to meet your needs. Here’s how to match the right tool to your business type:
For Beginners:
Mailchimp and Seguno are ideal for small Shopify stores due to their simplicity and seamless Shopify integration offering beginner-friendly, affordable solutions.
For Larger Businesses:
ActiveCampaign and Klaviyo Excel for established stores as they handle complex automation, while Klaviyo provides advanced CRM and analytics for scaling businesses.
Multichannel Solutions:
Omnisend supports email, SMS, and WhatsApp marketing, which is perfect for businesses needing a comprehensive approach.
E. Conclusion
Ready to supercharge your email marketing? Wgentech’s email marketing services are here to elevate your Shopify store’s customer engagement and drive real results. With customized campaigns and automation, we help e-commerce businesses like yours connect better with customers. Get in touch and see how our email marketing services can transform your email marketing approach.
